Brand identity, web, social
Elevana.
The client. Elevana is a Swiss insurance brokerage helping individuals and businesses navigate coverage with a direct, human approach.
What I did. Through designs and art direction as a freelancer, I wrote the graphic charter first, then art-directed the website, social content, stationery, brochures, and campaign drops under weekly review.
The goal. Translate insurer credibility into clear, approachable Swiss communication that teams and freelancers could produce without drifting off brand.
Insurance made clearer.
Behind the palettes and grids sits a playbook: typography scales, photographic treatments, headline tone, spacing logic. That playbook was deliberately producer friendly, it reduced back and forth on production tickets and anchored stakeholders when brand equity needed defending. Extend through website UX screens, reels, stationery, brochures, and campaign drops with the same parent logic.
