Brand identity, web, editorial
Anne
Schupbach.
The client. Anne Schupbach is an independent psychologist running a private practice focused on individual therapy and patient care.
What I did. I created her identity from scratch and carried it across the website, a book publication, stationery, flyers, posters, and other patient-facing touchpoints.
The goal. Build calm authority and approachable warmth so every contact point, digital or printed, reflects the trust of being in her practice.
An identity scaled to lived practice.
Strategically the job was parity: someone meeting Anne online should feel the same voice leafing through a book or unfolding a flyer. The coral palette and serif led typography create coherence; hierarchy and pacing make clinical information legible without coldness. The mix, from concept through production ready web, editorial, and print, shows range without losing care.
