Brand identity, packaging, social
SENN.
The client. SENN is an artisan fruit kefir brand competing in a crowded natural beverage market with a handcrafted, small-batch proposition.
What I did. I built the brand from A to Z: naming territory, visual identity, bottle design, product photography, outdoor, merchandise, and owned social.
The goal. Give a young indie product shelf presence and digital credibility without looking amateur, and justify a premium craft positioning in store and online.
Fresh system, clear ritual.
Craft positioning without looking hobbyist relied on ruthless editing: restrained colour-blocking, tactile photography, typography that behaves at small emboss sizes and large outdoor scale. From bottle label to influencer-ready assets, the system proves an indie runway can mirror studio stretch.
