Brand identity, web, technology

Opto Logic
Technologie.

The client. Opto Logic Technologie is a Swiss manufacturer of custom electroluminescent and transparent display systems for retail, events, and industrial use.

What I did. I led the rebrand end to end: identity, website, packaging, product and environment photography, brochures, and showroom collateral.

The goal. Replace a dated presence with premium engineering legitimacy that holds its own against sharper international hardware competitors.

ClientCustom display technology, Switzerland
RoleLead rebrand, designs and art direction
GoalPremium B2B hardware positioning
Opto Logic Technologie logo on black background

Bespoke hardware
deserves a fearless refresh.

Showing electroluminescent prototypes demands contrast control, macro clarity, cinematic lighting, not just logo placement. Coordinating UX, logistics packaging, brochure narrative, and on site imaging keeps one thread from market story to factory floor.

Minimal Swiss office building exterior
Opto Logic Technologie website on laptop and phone mockup
Opto Logic Technologie black packaging system
Custom transparent display side view
Custom transparent display front view
Opto Logic Technologie corporate folder and letterhead mockup

Back to
graphics.

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